

Soft & Cuddly
Soft Toys
The kind of toys they’ll fall asleep holding, squeeze when they’re listening to you read them a story, and cuddle tighter than any other. As warm as winter hugs and softer than a petal.
Suitable for 0 - 100+ years of age.
The Teds
Classy, Bashful, Regal.
A lifelong companion; the friend that’s always there (and probably always will be). A buddy for the ride. Oh Ted, where would we be without you?
The Mermaids
Know a real-life mermaid? We do. And she wants to meet you.
She comes from a little slice of heaven on earth; Hawaii.
Just like the glinting gold that runs through their luscious locks, let The Mermaids be your guiding light. Perhaps your Mermaid of Happiness is just what you need right now, to remind your lil bébé (and you) of all of life’s joys. Or let your Mermaid of Determination be a sparkling reminder that everything you’ll ever need already lives within you.
The Wish Dolls
Inspired by our cousins, the Guatemalan worry dolls. Only ours are wish dolls.
Cuddle up close and whisper your wishes to your Wish Dolls. Maybe you need The Wish Doll of Courage to let your bébé know that they’ve got this. Want to fire up your curiosity? Sit down with The Wish Doll of Curiosity to share all the wonders for the world (and learn some lessons yourself along the way).